Find Your Natural Stride With Altra at Play Kelowna

At Play Kelowna, we’re proud to bring you Altra—a brand that believes every step should feel as natural as the terrain beneath your feet. Known for their Room for your toes and Zero to low drop, Altra running shoes are designed to align your body, reduce impact, and unlock your most efficient stride.

Whether you’re training for your next race, hitting Kelowna’s scenic trails, or simply looking for all-day comfort, Altra delivers gear that supports your movement without compromise. Their innovative designs let your toes spread, your body move naturally, and your performance reach new heights.

What sets Altra apart is a philosophy rooted in respect for how the human foot was meant to move. The zero-drop platform keeps your heel and forefoot level to promote better alignment, and the roomy toe box gives your toes space to splay naturally—so you can move with strength, balance, and ease.

Located at Harvey Avenue and Spall Road in Kelowna, Play offers Altra’s latest collections for men and women—built for road runners, trail explorers, and anyone ready to move with freedom. With a mission to let footwear adapt to your foot (not the other way around), Altra is more than footwear—it’s a movement toward mindful, empowered performance.

Step into Altra at Play Kelowna, where every shoe is designed to help you go the distance comfortably, confidently, and on your own terms.